Conservator.ca is the magazine of Ducks Unlimited Canada, online. The platform was created to engage current and potential supporters through a channel supportive of short- and long-form storytelling, with opportunities for innovative interactive content.
It was decided early in the project planning that Conservator.ca should draw from, but not mimic, the printed publication. This approach would allow it to develop its own identity and purpose among Ducks Unlimited Canada’s engagement mediums.
The finished design incorporates strong typography and striking imagery to create a user experience that’s easy to read and navigate, and adapts seamlessly to mobile and tablet screen sizes.